1.21.2005

Obscene Corporate Whoredom

I can understand putting a character from a film on a bottle of water to sell bottled water, Shrek for an example. I can understand making a version of Monopoly based on different cities to make it seem special and more personal. But, what I cannot understand is why anyone would buy bottled water because it has Donald Trump's face on it. Or what about "Trump: The Game?" There's also Trump's PC game "Real Estate Tycoon," and of course, how can we not avoid being smacked in the face on a daily basis with news about Trump's reality TV turd "The Apprentice?" Now, the 'Donald' is pushing the 'Western Angus Steak Burger' at Burger King. It was designed (is that the right term?) by the winning team on the first season of "The Apprentice." The burger itself is basically the old Barbecue Bacon Double Cheeseburger from Rally's (who sadly don't carry it anymore), except it isn't a double: onion rings, barbecue sauce, cheese, lettuce, onion, tomato, and the steak-burger.

As various forces conspire to limit and change the face of TV and radio advertising (i.e. satellite radio for one example), we will start to see a rise in 'creative' marketing like the aforementioned burger. Last year, during the Olympics in Greece, large banners with ads on them were hung from the sides of the ruins of the Acropolis. All taxis and cabs now have ads on them, some even have screens that change to show different ads that are relevant to where the vehicle is at geographically. We can't get away from it. There will always be some schmuck like Donald Trump who feels the need to take a mile with every little inch he's given. Soon, we won't be able to listen to a CD without having to hear an advertisement between songs.



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